The Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme aims to support the promotion and marketing of Indian tourism in overseas markets.
The Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme aims to support the promotion and marketing of Indian tourism in overseas markets.
**For Tourism Service Providers** Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour. **Sr. No.** **Particulars** **Extent of Support** 1Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.90%2Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.90%3Lodging expenses on overseas tour Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night. **For Tourism Departments of State Governments / UT Administrations** Financial support for participation in overseas travel shows and exhibitions will be provided as follows: **Sr. No.** **Particulars** **Extent of Support**1. Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.Overall ceiling of ₹3,50,000/-. 2. Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them. **For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations** Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% o
Step 1: Online application — step 1
Prior Approval:
Step 2: Online application — step 2
Step 01: The TSP/SG/UT shall obtain Prior Approval from the Ministry of Tourism, Government of India, before undertaking a tour overseas.
Step 3: Online application — step 3
Step 02: The applicants download the prior approval application form Annexure-I .
Step 4: Online application — step 4
Step 03: In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).
Step 5: Online application — step 5
Step 04: Submit the duly filled and signed application form at least 21 days before the tour to the Assistant Director General (Overseas Marketing) via email at mda-tourism@gov.in.
Step 6: Online application — step 7
Reimbursement Claims:
Step 7: Online application — step 8
After undertaking the tourism promotional activity/tour abroad for which Prior Approval had been accorded by the Ministry of Tourism the Tourism Service Provider / State Govt./ UT Administration will apply to reimbursement/claim.
Step 8: Online application — step 9
Step 01: The applicants download the claim application form Annexure-II, III & IV .
Step 9: Online application — step 10
Step 02: In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).
Step 10: Online application — step 11
Step 03: Submit the duly filled and signed application form within 45 days of completion of the activity to the Assistant Director General (Overseas Marketing), Ministry of Tourism via email at mda-tourism@gov.in.
Step 11: Online application — step 13
NOTE: Submission of claims in physical form will not be accepted.
Applications are accepted only on the official government portal.
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